(As of May 12, subject to change)
8 a.m.: Registration Opens
9 a.m.: General Sessions
1 p.m.: Networking Luncheon
6 p.m.: Networking Reception
WORKSHOP KEYNOTE: Leading Innovation: How to Jumpstart Home Entertainment’s Growth Engine
“The amount of innovation a company produces is inversely related to the number of PowerPoint slides or elaborate process diagrams it makes about innovation.” The DeGraff Hypothesis
Innovation is key to today’s home entertainment industry, which is rapidly adjusting to changing consumer demands for personalized, programmable and portable entertainment experiences. However, many home entertainment organizations are pursuing new strategies and processes only to find that they lack the culture, competencies, and leadership practices required to execute and sustain innovation.
Jeff DeGraff, Professor of Management and Organizations, Ross School of Business, University of Michigan,
Serving a New Generation of Home Entertainment Consumers
They’re cutting cable, not buying discs and using their parent’s digital subscriptions. Welcome to the new millennial home entertainment consumer. What’s a studio home entertainment executive to do? This session will dig into the buying patterns and technology preferences of this mobile, online generation, focusing on what, indeed, they want and are willing to pay for in their entertainment experiences. How are studio executives working more closely with their production partners to create new programming types that will grab the attention and pocketbooks of millennials and how are marketers adapting new messages and new media channels to reach and influence the next generation?
Developing a New Digital Entertainment Supply Chain
One thing is certain about digital entertainment — there is an ever-broadening number of channels and no single distribution standard. Home entertainment operations executives are working with their technology partners to optimize the efficiencies of their supply chains to infinitely and immediately scale their workflows — internally and externally —to react to new retail opportunities. Traditional divisional silos are being challenged to work more closely together; metadata standards are being developed and implemented; and distribution partners are being drawn earlier into the system development process. The end result, it is hoped, is a new-age home entertainment environment that will provide consumers with a what they want, where they want, when they want experience that content holders can still afford to develop and deliver.
Challenging Your Teams to Innovate and Change
Your company can’t change without adopting a new culture. And nowhere is change more needed than in home entertainment. Faced with challenges from start-ups that attract the best new talent and with little or no legacy baggage to carry, how are large, traditional studios now challenging their teams to innovate while achieving their core business plans and maintaining their fundamental values? While streamlining their teams and internal systems, how can these corporations still excite and support their staffs to reinvent their products, their careers and the customers they must serve?
Creating Consumer Demand for Premium Entertainment Content
Better pictures and better sounds that deliver a more stunning, sensual entertainment experience are now available. But does anyone care? Traditionally the USP of next generation media, higher resolution audio/video has always captured consumer imaginations. How can the home entertainment industry demonstrate the improvements and justify the expense in a world where physical retail is challenged and convenience rather than quality is the prevailing feature benefit of choice? How are other industries effectively combating this trend and what can home entertainment learn to build a premium marketplace for its products?
Content Localization – the Key to Global Revenues
Content localization is a huge and complex business, and one that relatively few people properly understand and appreciate – however, in today’s global economy it is the key to new and much needed home entertainment revenues. Localization is an emerging industry sector that needs a higher profile and a greater appreciation as windows continue to shrink and the whole process has to be delivered in a shorter and shorter timeframe, while still meeting legal, cultural, quality and security requirements. How are leading studios using metadata and other automated workflows to streamline growing international demand for home entertainment and how are studios reacting to this demand by restructuring their global business units?
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